Seçil FETTAHLIOĞLU, Arif Selim EREN, Ömer Okan FETTAHLIOĞLU, Mesut BİLGİNER

Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi

2016-Cilt: 13 - Sayı: 2

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