Cihangir KASAPOĞLU, Ramazan AKSOY, Melih BAŞKOL

Assessing Destination Brand Associations on Twitter: The case of Istanbul

Assessing Destination Brand Associations on Twitter: The case of Istanbul

Advances in Hospitality and Tourism Research (AHTR)

2023-Cilt: 11 Sayı: 4

443-475

association rule, brand concept map, brand image, destination branding, sentiment analysis, text mining

441 455

7
Benzer Makaleler