Serkan AYDIN,
Gökhan ÖZER,
Halim KAZAN,
M. DOGRUER
THE MEASUREMENT OF SWITCHING COSTS AS A PERCEPTION OF CUSTOMERS IN THE TURKISH CREDIT CARD MARKET
THE MEASUREMENT OF SWITCHING COSTS AS A PERCEPTION OF CUSTOMERS IN THE TURKISH CREDIT CARD MARKET
Electrica
2009-Cilt: 9 Sayı: 2
1015-1028
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325330