See Kwong GOH, İnn-shen TAN, Cheow Sern Vincent YEO

Why do Urban Young Adults Share Online Video Advertisement in Malaysia?

Why do Urban Young Adults Share Online Video Advertisement in Malaysia?

International Review of Management and Marketing

2016-Cilt: 6 Sayı: 2

283-288

sharing online video advertisements, extrinsic motivations, pleasure, information sharing, social influence

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