Asad REHMAN,
Syed Ahsan JAMİL
Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions
Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions
International Review of Management and Marketing
2016-Cilt: 6 Sayı: 2
376-382
Consumer susceptibility,
Reference groups,
Informational influence,
Utilitarian influence,
Value expressive influence,
Brand choice decisions
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