Volkan DOĞAN, Behçet Yalın ÖZKARA

Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency

Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency

International Review of Management and Marketing

2013-Cilt: 3 Sayı: 4

190-203

Brand name, Country of origin, Congruence between brand name and country of origin, Conspicuous consumption

5154

Benzer Makaleler

Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited

International Review of Management and Marketing

Martin Owusu ANSAH, Kofi POKU

Effective Marketing At Education: Importance of Communication Materials

International Review of Management and Marketing

Remziye TERKAN

Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana

International Review of Management and Marketing

Edem Max AZİLA-GBETTOR, Simon Mesa Kwodjo AVORGA, Lydia Sylvia DANKU, Eli Ayawo ATATSİ

A Content Analysis on Management Fashions in Turkish Manufacturing Companies

International Review of Management and Marketing

Özlem Yaşar UĞURLU, Nurettin İBRAHİMOĞLU, Sibel AYAS

Corporate Social Responsibility in Ghana: A Comparative Analysis and Business Imperative

International Review of Management and Marketing

Martin Owusu ANSAH

Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University

International Review of Management and Marketing

Oya Tamtekin AYDIN

Critical Success Factors for Six Sigma Implementation in Large-scale Turkish Construction Companies

International Review of Management and Marketing

Mehmet Tolga TANER

Selection and Training of Leaders in the Turkish Armed Forces

International Review of Management and Marketing

Suat BEGEÇ