Pierre Rostan, Alexandra Rostan

Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall

Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall

International Review of Management and Marketing

2012-Cilt: 2 Sayı: 1

59-74

Customer satisfaction, Financial performance, Market performance, Price-to-Earnings, Financial ratio, Market ratio

108 148

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