Abdul Alem Mohammed, Basri Bin RASHİD

Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance

Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance

International Review of Management and Marketing

2012-Cilt: 2 Sayı: 4

220-230

CRM, Marketing capability, Hotel industry

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