Shahriar Azizi, Fateme Ghytasivand, Sina Fakharmanesh

Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies

Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies

International Review of Management and Marketing

2012-Cilt: 2 Sayı: 2

122-129

Internal brand equity, Brand orientation, Internal marketing, Job satisfaction

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