Morteza Jamalzadeh,
Navid Behravan,
Roozbeh Masoudi
An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude
An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude
International Review of Management and Marketing
2012-Cilt: 2 Sayı: 3
130-138
Advertising emails,
Customers’ attitude,
E-commerce,
Marketing communication
137
174