Aysegul Ermec SERTOGLU, Ozlem CATLI, Sezer KORKMAZ

Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey

Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey

International Review of Management and Marketing

2014-Cilt: 4 Sayı: 1

66-77

Celebrity endorser, created spokesperson, endorser credibility, buying intention, advertisement

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