Dong-Fei Xue, Shi-Jie Zhao, De-Peng Zhang

Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method

Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method

International Review of Management and Marketing

2014-Cilt: 4 Sayı: 2

167-174

analytic hierarchy process, customer profitability, cause-related marketing

6367