Fred Amofa YAMOAH, David Eshun YAWSON

Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK

Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK

International Review of Management and Marketing

2014-Cilt: 4 Sayı: 2

98-107

Horsemeat food scare, perception and attitude to risk, life-stage shopper segments, shopper behaviour, food safety management.

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