Tha’er A. MAJALİ, Abdul Manaf BOHARİ

A Conceptual Model of Electronic Word of Mouth Communication through Social Network Sites: The Moderating Effect of Personality Traits

A Conceptual Model of Electronic Word of Mouth Communication through Social Network Sites: The Moderating Effect of Personality Traits

International Review of Management and Marketing

2016-Cilt: 6 Sayı: 7

265-269

Electronic Word of Mouth Engagement, Social Relational Factors, Personality Traits

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