Atyaf Sami NOORİ, Kamarul Faizal HASHİM, Shafiz Affendi Mohd YUSOF

The Conceptual Relation of Electronic Word-of-mouth, Commitment and Trust in Influencing Continuous Usage of Social Commerce

The Conceptual Relation of Electronic Word-of-mouth, Commitment and Trust in Influencing Continuous Usage of Social Commerce

International Review of Management and Marketing

2016-Cilt: 6 Sayı: 7

226-230

Social Commerce, Electronic Word Of Mouth, Consumer’s Continuous use, commitment, trust

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