See Kwong Goh,
Nan Jiang,
Muhamad Faiz Abdul Hak,
Pei Leng Tee
Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction
Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction
International Review of Management and Marketing
2016-Cilt: 6 Sayı: 4
993-1004
Repeat purchase intention,
consumer inertia,
product attribute,
satisfaction,
and social influence
95
125