Bahtiar MOHAMAD,
Hassan Abu BAKAR,
Ahmed Rageh ISMAİL,
Haslina HALİM,
Rosmiza BİDİN
Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model
Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model
International Review of Management and Marketing
2016-Cilt: 6 Sayı: 7
175-180
Corporate Identity,
Internal Brand,
Leadership
64
94