Darmesh KRİSHANAN,
Aye Aye KHİN,
Kevin Low Lock TENG,
Karuthan CHİNNA
Consumers' Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling
Consumers' Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling
International Review of Management and Marketing
2016-Cilt: 6 Sayı: 4
883-890
Consumers’ perceived interactivity,
Mobile banking usage,
Structural Equation Modeling Approach
120
151