Olaleke Olusye OGUNNAİKE, Oladele Joseph KEHİNDE, Oluwadamilola Oluwatosin OMOYAYİ, Oluwamakinde Oluwamayowa POPOOLA, Andrew AMORUWA

Conceptualization of the Relationship between Brand Equity and Purchase Behavior

Conceptualization of the Relationship between Brand Equity and Purchase Behavior

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 2

403-408

Brand equity, purchasing behaviour, customers

77 108