Mohammad Zulfeequar ALAM

Exploring Shopper Insights of Social Media Use in Saudi Arabia

Exploring Shopper Insights of Social Media Use in Saudi Arabia

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 2

326-333

Social Media, User Perceptions, Marketing Communication, Consumer Attitude, Consumer Behavior, Shopper Insight, Saudi Arabia

3337

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