Katarina GUBİNİOVA, Gabriela Pajtinkova BARTAKOVA

Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic

Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 2

300-307

Marketing communication, Deceptive practices, Perception of deceptive practices by ultimate customers

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