Sarina Ismail, Sany Sanuri Mohd Mokhtar

Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase

Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase

International Review of Management and Marketing

2016-Cilt: 6 Sayı: 7

22-28

Actual Purchase, Attitude, Perceived Benefit

97 136