Zainurin Bin Dahari, Husam A. Kokash, Fadilah Sulaiman

Can Price Sway Children Preference? Preliminary Experiment among Malay Children

Can Price Sway Children Preference? Preliminary Experiment among Malay Children

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 1

492-498

Price, Children, Preference

4753