Gengeswari Krishnapillai, Kwok See Ying

The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?

The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 1

475-483

Travel intention, electronic word of mouth, gender differences

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