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Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan

Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 1

379-388

Company Image, Company Trust, Consumer Value, Consumer Innovativeness Behavior

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