Jae Jin LEE, Sung-jun LEE

The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information

The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 1

281-290

Holistic versus Analytic Thinking, Attribute-related versus Non-attribute-related Information, Brand Extensions, Brand-extension Fit

7178

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