Badri ABBASİ
Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers
Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers
International Review of Management and Marketing
2017-Cilt: 7 Sayı: 1
26-33
Impulse buying behavior,
buying intention,
product knowledge,
self-esteem,
excitement
95
158