Fayez B. Shriedeh, Noor Hasmini Abd. Ghani

Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan

Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 1

15-19

Service quality, Brand equity, Medical tourism

134 166