Catherine Mpolokeng Sephapo

The Influence of Sponsorship on the Stages of the Consumer’s Decision-making Process: A South African Perspective

The Influence of Sponsorship on the Stages of the Consumer’s Decision-making Process: A South African Perspective

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 3

310-319

Consumer behaviour, decision-making process, sponsorship.

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