Michael Colin Cant, Nadine van Rooyen

The Use of Search Engines in the Marketing of Accommodation Establishments: Adopt or Reject the Use of Google AdWords?

The Use of Search Engines in the Marketing of Accommodation Establishments: Adopt or Reject the Use of Google AdWords?

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 3

281-287

Google AdWords, search engine optimisation, star-graded overnight accommodation establishments

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