Syahida Abd Aziz, Muhammad Shahar Jusoh, Mohammad Harith Amlus

Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach

Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach

International Review of Management and Marketing

2017-Cilt: 7 Sayı: 3

233-237

Brand Management, Brand Loyalty, Meta-Data analysis

135 166