May Chen YAP,
David Yoon Kin TONG,
Kim Piew LAİ
CONSUMERS’ PERCEPTIONS TOWARDS INTERNATIONAL SUPERMARKET PRIVATE BRAND PRODUCTS
CONSUMERS’ PERCEPTIONS TOWARDS INTERNATIONAL SUPERMARKET PRIVATE BRAND PRODUCTS
International Journal of Social Sciences and Humanity Studies
2011-Cilt: 3 Sayı: 1
271-280
Private brand,
International supermarkets,
product positioning
105
140