Ezgi Eyüboğlu

AUGMENTED REALITY AS AN EXCITING ONLINE EXPERIENCE: IS IT REALLY BENEFICIAL FOR BRANDS?

AUGMENTED REALITY AS AN EXCITING ONLINE EXPERIENCE: IS IT REALLY BENEFICIAL FOR BRANDS?

International Journal of Social Sciences and Humanity Studies

2011-Cilt: 3 Sayı: 1

113-123

Augmented Reality, Brand Communication, Interactivity, Experiential Value

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