Emine Tuğba Kocabıyık
THE IMPACT OF COUNTRY-OF-ORIGIN EFFECT ON TURKISH CONSUMERS’ RESPONSE TOWARD FOREIGN ADVERTISEMENTS
THE IMPACT OF COUNTRY-OF-ORIGIN EFFECT ON TURKISH CONSUMERS’ RESPONSE TOWARD FOREIGN ADVERTISEMENTS
International Journal of Social Sciences and Humanity Studies
2011-Cilt: 3 Sayı: 1
71-81
Country-of-origin effect,
foreign advertisements,
purchasing intention
118
151