Dace Krūmane

IMPACT OF THE CO-BRANDING ON CUSTOMERS’ LOYALTY IN STOCKMANN LTD

IMPACT OF THE CO-BRANDING ON CUSTOMERS’ LOYALTY IN STOCKMANN LTD

International Journal of Social Sciences and Humanity Studies

2011-Cilt: 3 Sayı: 2

137-147

Department store ‘’Stockmann”, Customers loyalty, Brand, co-branding, Stockmann MasterCard

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