Can Deniz Köksal, Mehmet Özer Demir

THE IMPACTS OF SELF-BRAND CONGRUENCE ON BRAND LOYALTY: A STUDY ON CELLULAR PHONE USERS

THE IMPACTS OF SELF-BRAND CONGRUENCE ON BRAND LOYALTY: A STUDY ON CELLULAR PHONE USERS

International Journal of Social Sciences and Humanity Studies

2012-Cilt: 4 Sayı: 2

91-100

Brand Loyalty, Brand Image, Image Congruity

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