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A MARKETING PARADIGM: LEADING ORGANISATIONS THAT CREATE BRAND IDENTITY IN A CONSCIOUSLY AND WELL DESIGNED AESTHETICS-FOCUSED MANNER
A MARKETING PARADIGM: LEADING ORGANISATIONS THAT CREATE BRAND IDENTITY IN A CONSCIOUSLY AND WELL DESIGNED AESTHETICS-FOCUSED MANNER
International Journal of Social Sciences and Humanity Studies
2013-Cilt: 5 Sayı: 2
14-25
aesthetics,
marketing aesthetics,
brand identity,
the leader brands
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