Bafokeng Bafokeng MAHAO,
Nobukhosi DLODLO
INVESTIGATING THE SOURCE ATTRIBUTES INFLUENCING CONSUMERS’ CREDIBILITY EVALUATIONS OF AN ATHLETE-CELEBRITY ENDORSED PRODUCT
INVESTIGATING THE SOURCE ATTRIBUTES INFLUENCING CONSUMERS’ CREDIBILITY EVALUATIONS OF AN ATHLETE-CELEBRITY ENDORSED PRODUCT
International Journal of Social Sciences and Humanity Studies
2017-Cilt: 9 Sayı: 2
1-16
likeability,
trust,
authority,
credibility,
athlete celebrityendorser
98
126