Narges DELAFROOZ, Marzieh ZENDEHDEL, Maryam FATHİPOOR

The Effect of Social Media on Customer Loyalty and Company Performance of Insurance Industry

The Effect of Social Media on Customer Loyalty and Company Performance of Insurance Industry

International Journal of Economics and Financial Issues

2017-Cilt: 7 Sayı: 3

254-264

Social media, loyalty, contagion theory, performance, brand reputation, customer interaction, insurance companies

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