Norshidah MOHAMED, Murni MAHMUD, Abdul Rahman AHLAN, Ramlah HUSSEİN, Nor Shahriza Abdul KARİM, Umar Aditiawarman

MOVING TOWARD E-BUSINESS: CUSTOMER RELATIONSHIP MANAGEMENT ALIGNMENT IN MALAYSIAN SMALL BUSINESS

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International Journal of eBusiness and eGovernment Studies

2014-Cilt: 6 Sayı: 2

1-10

Business strategy, customer relationship management, strategic alignment, information systems strategy, Balanced Scorecard

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