C. Synodinos, DG Price, AL Bevan Dye

THE INFLUENCE OF FLOW, SUBJECTIVE NORMS AND ATTITUDE ON GENERATION Y STUDENTS’ ADOPTION INTENTIONS TOWARD MOBILE GAMES

THE INFLUENCE OF FLOW, SUBJECTIVE NORMS AND ATTITUDE ON GENERATION Y STUDENTS’ ADOPTION INTENTIONS TOWARD MOBILE GAMES

International Journal of eBusiness and eGovernment Studies

2017-Cilt: 9 Sayı: 2

72-87

Mobile games, flow, subjective norms, attitude, intention, Generation Y, South Africa.

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