Marko van Deventer, Natasha de Klerk, Ayesha Bevan Dye

INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RELATIVE ADVANTAGE ON GENERATION Y STUDENTS’ ATTITUDES TOWARDS AND USAGE BEHAVIOUR OF MOBILE BANKING IN SOUTH AFRICA

INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RELATIVE ADVANTAGE ON GENERATION Y STUDENTS’ ATTITUDES TOWARDS AND USAGE BEHAVIOUR OF MOBILE BANKING IN SOUTH AFRICA

International Journal of eBusiness and eGovernment Studies

2018-Cilt: 10 Sayı: 1

18-33

Generation Y university students, ease of use, relative advantage, mobile banking attitude, mobile banking behaviour, South Africa

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