Ayesha Lian Bevan Dye
RELATIONSHIP BETWEEN GENERATION Y STUDENTS’ LINK SHARING MOTIVES AND WORD-OF-MOUTH COMMUNICATION ON FACEBOOK
RELATIONSHIP BETWEEN GENERATION Y STUDENTS’ LINK SHARING MOTIVES AND WORD-OF-MOUTH COMMUNICATION ON FACEBOOK
International Journal of eBusiness and eGovernment Studies
2018-Cilt: 10 Sayı: 1
1-17
Electronic word-of-mouth communication (eWOM),
Facebook,
Link-sharing motives,
Generation Y
98
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