E.T. Maziriri,
B. A. Mokoena
PERCEIVED SOCIAL RISK AND BUYING BEHAVIOUR ON APPAREL RETAIL STORE CHOICE AMONG GENERATION Y FEMALE STUDENTS
PERCEIVED SOCIAL RISK AND BUYING BEHAVIOUR ON APPAREL RETAIL STORE CHOICE AMONG GENERATION Y FEMALE STUDENTS
International Journal of Business and Management Studies
2016-Cilt: 8 Sayı: 1
86-99
Apparel,
perceived social risk,
buying behaviour,
retail store choice,
Generation Y female students
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145