Natasha DE KLERK
INFLUENCE OF STATUS CONSUMPTION, MATERIALISM AND SUBJECTIVE NORMS ON GENERATION Y STUDENTS’ PRICE-QUALITY FASHION ATTITUDE
INFLUENCE OF STATUS CONSUMPTION, MATERIALISM AND SUBJECTIVE NORMS ON GENERATION Y STUDENTS’ PRICE-QUALITY FASHION ATTITUDE
International Journal of Business and Management Studies
2020-Cilt: 12 Sayı: 1
163-176
Fashion marketing,
price-quality fashion attitude,
Generation Y students,
South Africa
138
175