Gizem TOKMAK DANIŞMAN

DETERMINING AUTONOMOUS SENSORY MERIDIAN RESPONSE (ASMR) EFFECT ON ADVERTISING EFFECTIVENESS BY USING CONTENT ANALYSIS

DETERMINING AUTONOMOUS SENSORY MERIDIAN RESPONSE (ASMR) EFFECT ON ADVERTISING EFFECTIVENESS BY USING CONTENT ANALYSIS

Ege Akademik Bakış Dergisi

2023-Cilt: 23 Sayı: 4

589-604

ASMR, ASMR triggers, consumer insight, advertising effectiveness, content analysis

350357

Benzer Makaleler

Enhancing meaningful work through meaning in life: Mediating effect of prosocial organizational and individual behaviors

Ege Akademik Bakış Dergisi

Faruk Kerem ŞENTÜRK, Dilara ALTUNOK

THE EFFECT OF EMOTIONAL LABOR AND BASIC SELF ON CONSTRUCTIVE NORMAL BEHAVIOR IN HOTEL OPERATIONS: THE INTERMEDIATE ROLE OF STAFF EMPOWERMENT

Ege Akademik Bakış Dergisi

Hasan Önal ŞEYHANLIOĞLU, Said KINGIR

READINGS AS A HELPING TOOLS FOR ECONOMICS EDUCATION: ANIMAL FARM

Ege Akademik Bakış Dergisi

Umut HALAÇ, Eda ERĞUN

THE IMPACT OF DERIVATIVES USE ON FIRM VALUE: DO SMALLER FIRMS BENEFIT MORE? (EVIDENCE FROM BORSA ISTANBUL)

Ege Akademik Bakış Dergisi

N.savaş DEMİRCİ

The Renewable Energy Performances of Black Sea and Balkan Countries: An Application of Grey Principal Component Analysis

Ege Akademik Bakış Dergisi

Deniz KOÇAK, Abdulkerim ÇALIŞKAN

An Empirical Investigation on Growth and Institutional Structure Relations in Central Asian and Caucasian Countries

Ege Akademik Bakış Dergisi

Pınar ÇUHADAR, Berna (KIRAN) BULĞURCU

A Novel Combined Fuzzy MCDM Approach Based on IMF-SWARA and F-CODAS for Consulting Firm Selection

Ege Akademik Bakış Dergisi

Nilsen KUNDAKCI, Kevser ARMAN

Wage Returns to Field of Study-Occupation Mismatch in Turkish Graduate Labor Market: Quantile Regression Approach

Ege Akademik Bakış Dergisi

Ugur AYTUN, Oytun MEÇİK