Serap SARP
ARTIFICIAL INTELLIGENCE IN ADVERTISEMENTS: A CONCEPTUAL FRAMEWORK BASED ON THE TECHNOLOGY ACCEPTANCE MODEL
ARTIFICIAL INTELLIGENCE IN ADVERTISEMENTS: A CONCEPTUAL FRAMEWORK BASED ON THE TECHNOLOGY ACCEPTANCE MODEL
Economics Business and Organization Research
2023-Cilt: 5 Sayı: 2
161-174
AI,
Advertisement,
TAM Model,
Consumer Attitude
514
573