Xitong LIU
UNDERSTANDING CONSUMER CONFIDENCE EVOLUTION IN RESPONSE TO ADVERSE SHOCKS AND HOW MARKETING CONTRIBUTES TO BUSINESS SUCCESS IN ECONOMIC DOWNTURNS
UNDERSTANDING CONSUMER CONFIDENCE EVOLUTION IN RESPONSE TO ADVERSE SHOCKS AND HOW MARKETING CONTRIBUTES TO BUSINESS SUCCESS IN ECONOMIC DOWNTURNS
Journal of Management Marketing and Logistics
2023-Cilt: 10 Sayı: 3
115-131
Consumer confidence,
marketing,
consumption,
consumer behavior,
forecasting
385
329