Ayorinde OLUYEMİ, Oluwafemi ADELABU, Professor E.b. Oladumiye OLADUMİYE

PRODUCT NAMING IN RELATION TO SIMPLE PRODUCT PACKAGE DESIGN BY ADOPTING A MODIFIED FOGG BEHAVIOURAL MODEL (FBM).

PRODUCT NAMING IN RELATION TO SIMPLE PRODUCT PACKAGE DESIGN BY ADOPTING A MODIFIED FOGG BEHAVIOURAL MODEL (FBM).

Gazi University Journal of Science Part B: Art Humanities Design and Planning

2023-Cilt: 11 Sayı: 3

365-387

Persuasiveness, Product Stimuli, Product Naming, Advertising, Identification, Modifed FBM, Simple Package Design

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