Begum MARAL,
Olcay OLCEN
AN EVENT STUDY WORK ON THE SPONSORSHIP AGREEMENTS IN TERMS OF MARKETING ACTIVITIES
AN EVENT STUDY WORK ON THE SPONSORSHIP AGREEMENTS IN TERMS OF MARKETING ACTIVITIES
Journal of Management Marketing and Logistics
2023-Cilt: 10 Sayı: 2
53-61
Event study,
aviation management,
sponsorship agreements,
sports management,
reputation management
602
175